For those trying to determine whether to plan for mobile technologies, M:Metrics has come out with some interesting stats on mobile subscribers in the US and major European markets. With rapid adoption in the next two years of converged devices such as the BlackBerry Thunder and the Apple iPhone, growth in Internet usage (social network sites, news, sports, weather, media access, and applications such as productivity and game downloads) is expected to increase dramatically. If you haven't considered planning for a mobile version of your website, it should start showing up on your radar. To build on a recent post, mobile subscriber growth is increasing faster than Internet access over the last 5 years and is cheaper to roll-out than building fixed Internet connectivity such as cable or adsl. Marketing initiatives will also be increasing for mobile technologies and will be introduced in mobile video, sms messaging, mail (such as mobile Gmail), instant messengers, social network sites and … [Read more...]
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