The Business of Technology

I was reading an article on CrunchGear today that sparked further thought on the future of marketing and technology. It is no secret that both Apple and LG Electronics/Netflix have competing Internet TV products. Now, Sharp will be including limited Internet access through TVs as well: The most interesting point by far about the new TVs is the (restricted) Internet capability they come with. Sharp said it will be possible not only to surf Sharp’s aquos.jp homepage but also Yahoo! Japan (this country’s most popular web site). Proud owners of the new Aquos TVs can also view digitized print magazines via a Japanese Internet TV portal and access video-on-demand in HD. Looking at the bigger picture, most of these services will need to be funded by advertising. Google has successfully developed the ability to insert ads into mainstream TV via its TVAds Adwords program. Basically, customers can bid to have their ads displayed during showtimes in local markets. As well, Apple's current … [Read more...]