Just to add to my comment on mobile users versus internet users there are a few key things to keep in mind. First, mobile adoption has occurred much faster than Internet adoption in the last 5 years. Second, mobile penetration occurs to a much greater extent in underdeveloped countries where Internet access isn’t available or is quite costly. Compounding this is the cost of the access device: Computers range from several hundred to several thousand $US while cell phones can be purchased for much less (sub-$100 US) making them much more affordable. The chart below shows approximately 250 million cell phone users in 2007.
In the US penetration for cell phones is pegged at 82.4% as can be seen here.
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{ 2 comments… read them below or add one }
That’s crazy! I should be developing for Mobile!!!!!
Hey Dan! Great to see you are blogging now! Not sure if you remember me but we met a few years ago at SES San Jose when Canada beat the US at the SES Bobsledding Competition! Hope all is well in Canada!
Mark